5 Tips for a Memorable Holiday Card for Your Business

In a time when most communication takes place online, receiving a personal holiday card in the mail is a welcome treat—and one that can help build stronger business relationships while supporting your company’s brand.

So how can you be sure that your company’s holiday card earns a place on the mantel or card display and isn’t just tossed in the recycling bin? Start with a high-quality card from a well-known stationer like Crane, and then remember these tips.

1. Reflect Your Brand

Although sending a holiday card spreads cheer and acknowledges the spirit of the season, it’s a marketing tool ultimately, giving you a chance to thank your customers for their business and maintain top-of-mind awareness. Therefore, it’s important that the design you choose reflects your company brand and sends the right message to customers. Try to choose card designs that align with your brand colors, imagery, fonts, and overall corporate identity. That doesn’t mean you have to stick to boring or conservative designs, but you should consider the message you’re sending. Even conservative businesses like accountants or attorneys can incorporate whimsical or colorful designs into their cards when done appropriately.

2. Consider a Photo

Photo cards are among the most popular design choices for holiday cards. After all, who doesn’t love seeing the smiling faces of friends and family that they might see all that often? Photo cards are also appropriate for businesses and are likely to get the recipients to look more closely at them. Photo cards work well both for businesses where customers have regular contact with your team and for those where your customers might not see you and want to put faces to names. They are also a great choice for family businesses. Including a family photo on the holiday card supports your “family-owned” brand and a personal touch to the card.

3. Make it Personal

Speaking of adding a personal touch, the most memorable holiday cards are those that have a personal touch. Nothing will send your card to the bin faster than a preprinted card that was clearly a mass mailing. People want to feel special and acknowledged, and adding a personal touch to the card creates that feeling. Hand-signing cards is ideal, but not always practical, but many printing companies can add digital signatures that mimic the look of a signature. Another option is to have your team send cards to specific clients with a personalized message thanking them for their business or mentioning a specific memory or project.

Sending business holiday cards is a key part of your marketing, so take the time to do it right.

4. Take Care with Messaging

Understanding your customer base and being culturally sensitive is important all the time, but in particular during the holidays. It’s important to choose holiday cards and write messages that are sensitive to your customers' religious and cultural preferences. This means avoiding cards with overtly religious messages or focused on the religious aspects of the season, instead opt for more neutral designs and greetings. The primary exceptions are if your business is devoted to a specific religion (eg. a Christian bookstore), if you are certain that your customer base is of a specific faith, or if you’re sending greetings for a holiday you celebrate (for example, if you’re of the Jewish faith and sending cards for Hanukkah). Even then, it’s best to opt for cards that have more subtle religious imagery and messages. If you’re unsure, choose a more universal “Season’s Greetings” or “Happy Holidays” theme.

5. Mail Carefully

There’s no point in putting time, effort, and money into your holiday card only to have many of them returned undeliverable because you have incorrect addresses. Devote some time to updating your mailing list, adding new contacts, removing old or outdated addresses, and removing duplicates. If you’re sending cards to contacts and clients at other companies, make sure that the recipients are still with the company and that you have their titles correct.

This means that you should begin working on your holiday cards well in advance. You might not be thinking about the holidays yet in October, but it’s best to get your company cards in the mail as close to Thanksgiving as possible. Not only does getting your card in the hands of your contacts early make it more memorable—it’s not going to get lost in the pile of cards filling mailboxes the week before Christmas—but it also ensures that people receive them before they head out of the office for the holidays. Many people take time off in the days before and after Christmas, and if your cards are mailed late, they won’t be seen until after the New Year. If you are running late with your holiday cards, consider sending New Year’s greetings instead.

Sending business holiday cards is a key part of your marketing, so take the time to do it right. Your customers will be happy to receive them and remember your company in the year to come.

Source: quickanddirtytips.com

Want a Fun New Paint Project? Try Colorblocking

vicnt / Getty Images

Painting a room’s walls is the easiest DIY makeover under the sun—but want to try something a bit bolder and fun? Consider colorblocking instead.

“Colorblocking is about creatively pairing two or more shades—or blocks of color—to make a unique statement on a wall, ceiling, door, or other home surface, and it’s a trend that can be accomplished by DIYers and pros alike,” says Dee Schlotter, a PPG senior color marketing manager.

“These geometric fields of color, which are usually separated by neutral zones, can serve to punctuate or establish a color plan for your space, sort of like accent walls taken to an extreme,” adds Debra Kling of the eponymous color consulting firm.

And if you see hints of modern art or connections to the fashion world in colorblocking, you’re on the right track. Kling considers Mondrian to be the master of this technique, and colorblocked frocks were debuted by Yves St. Laurent in the 1940s and have been trending ever since.

Here’s more about colorblocking, including how-to’s, shade pairings, and where to try this technique in your home.

Gather the gear

Photo by Studio Razavi 

Painter’s tape is critical for this task as you’ll need to section off the various colors you want to use and create clean lines, says Schlotter.

“Using a high-quality roller and a smaller paint brush to ‘cut in’ to the smaller details or corners of the colorblocked design will also help ensure a polished look,” she adds.

Relearn the color wheel

Photo by mcleanquinlan

If using a color wheel is making your head spin, get some help from the pros.

“PPG has virtual color consultations to help you choose paint for colorblocking and other home projects,” notes Schlotter.

Once you’ve shared photos of your space and color preferences, experts can text, email, or FaceTime their recommendations and assist with ordering swatches or buying paint.

Match shades with moods

Photo by Inspired Interiors

Bright shades behind a den’s bookcases are energetic, while softer tones create a sense of calm.

“If you want to instill restfulness in your bedroom, consider a halfway-up-the-wall technique by painting the upper portion in a warm hue and the bottom in a darker, moodier version,” says Schlotter.

You can also create a headboard in a bedroom with colorblocking or make an impact by defining shapes behind bedside tables or dressers.

Let loose in kids rooms

Photo by colorTHEORY Boston 

“Colorblocking works very well in a child’s room because it adds personality and more visual interest beyond using just a single color,” says Schlotter.

Blocked primary colors on walls are typical in kids rooms, but other combos can also playfully decorate the ceiling, bookcases, and floors.

“For a playroom, consider painting a geometric shape like a diagonal across an entire wall with a bright color on one half and a neutral on the other,” Schlotter adds.

Save paler shades for higher up on the walls, and use darker ones, like navy, lower to the ground as they’ll serve to hide dirt and scuffs that’ll no doubt appear here.

Highlight unusual features

Soft pink follows this doorway’s curvy line.

Alexandra Ribar

Colorblocking can also create a focal point by showcasing molding or other architectural detail.

Leanne Ford recently put this technique into play on an arched doorway project using a sandy pink hue to create a playful stripe and her go-to Delicate White (PPG 1001-1) to brighten the walls behind it,” says Schlotter.

Create a room with blocked color

Photo by Achille à Paris 

Colorblocking with bold paint can create rooms where none existed before by marking off spaces for different tasks. Pull up a desk and chair to a bold purple shape and a home office is born—or do the same near your kitchen for a breakfast nook or in a hallway to make a cozy reading corner.

The post Want a Fun New Paint Project? Try Colorblocking appeared first on Real Estate News & Insights | realtor.com®.

Source: realtor.com

Gratitude in a Difficult Year

This year took so many twists and turns we haven’t been able to keep count– often leaving us in complete overwhelm with a whirlwind of thoughts and emotions. Grief, anxiety, and sheer disappointment are just a handful that comes to mind when we reflect on the endless amount of curveballs life has thrown over the past year. Tragedy and loss plagued the entire world, leaving us speechless day after day. Despite the darkness that loomed for what seems like an eternity there has been an outpour of positives that we can’t forget to remember. As 2020 quickly comes to a close, let’s take the time to decompress and reflect on the happier moments we were lucky enough to live through and witness. Even though Thanksgiving may look less traditional than previous years, we still can readily name some things that shift our hearts to a place of gratitude.

Family first

Let’s face it – the hustle and bustle of life impact our family and friends more than we’d like to admit. Competing schedules, conflicts, and not making enough time for those that matter are often reasons why we are unable to nurture the people we hold near and dear. Because of restrictions on travel and other entertainment, we were forced to become more creative with our time indoors; in turn, helping us to restore the meaning of family and work-life balance. Quite frankly, it allowed us to hit the pause button on everything that probably was unintentionally too high on the priority list in the past. Our families served as the safety net it’s supposed to be when the weight of the world (and social media) became overbearing with less than desirable news. We utilized technology to a new degree when scheduling virtual happy hours, catch up sessions with our loved ones, and birthday celebrations in other geographic areas. It made us truly appreciate the very thing we took for granted; all the people that make up our family tribe.  

Curating and developing passions

2020 generated a newfound level of introspection, leaving our minds to really consider what it is that we really cherish the most. Whether it be career-related or new passion projects, this year made room for some much-needed self-reflection, making us reassess where our fulfillment really comes from. Leveraging books, social media outlets, and various streams of consuming knowledge-based information sent us on a path of rediscovery. Remember that ‘other’ to-do list that’s filled with the things you really don’t want to do around the house? It even made that list appear fun-filled! Home improvement projects and DIY tasks were done with enjoyment while being budget-friendly. Adulthood can be full of things that aren’t as exciting, but mustering up the courage to take ideas from ideation to execution served as a second wind. New business ventures and side hustles were birthed with unmatched creativity, a place many of us haven’t been in quite some time. Existing businesses were able to thrive despite the unprecedented events occurring nationally. Funding was also provided to various business owners which granted many small businesses to increase their visibility while positively generating profit. 

The importance of sustainment

There are a countless number of families that were impacted by job loss and/or unexpected expenses. It doesn’t matter if things started off rocky financially – what matters most is you’re still standing. Getting caught up on bills, eliminating some debt and saving are all things to be very proud of. Temporary hardships don’t have to turn into permanent problems. Creating a plan of action and sticking to it no matter what arises will always be rewarding. Celebrating the small wins should never be overlooked. We’ve all handled this year in different ways – but what’s most important is discovering what works for you. Rule of thumb for those that are battling with the ‘not enough’ emotions: don’t believe the hype. While there is a multitude of people accomplishing great things, there are also many imposters. Social media is a highlight reel, a virtual platform where people can share whatever information they choose, at their discretion. People are more likely to share their highs versus their lows, so be sure to keep in mind you may only be getting a small piece of the overall story. Don’t look at someone else’s life and fail to recognize what you’ve done on your own. Financial progress, no matter how insignificant you may think it is – is still progress. We all make financial missteps and life has a way of making things very difficult that hit us where it really hurts. Keeping your head above water, remaining afloat, maintaining your health, and providing for your family should never be considered a small feat. Grant yourself some grace and reflect on the dedication it took for you to get (and stay) where you currently are.

Back to the basics

This year forced us to really hone in on what matters and prioritize accordingly. This applies to our lives, but most importantly our finances. Pulling back the curtain to really take a look and evaluate where money was going served as a constant reminder that we should be doing this more than the occasional once or twice a year. It’s never too late (or too early) to create new money habits! Financial stability is essential – and maybe the cushion we imagined should be enough proved itself to be untrue. Our willingness to make changes at a faster rate to ensure the financial security of our families felt less painful and so much more intentional. The uncertainty of everything occurring allowed us to complain less while redefining comfort levels with our contingency plans.

No matter what has transpired this year, what are you most thankful for? As things come to mind be sure to jot them down. Reference them when your days seem laborious or when your feelings try to force you to reflect on things that aren’t as positive. It’s clear we don’t know what the future holds, but we do know (and have been reintroduced) to the moments, things, and people that continually keep us hopeful and thankful – no matter what lies ahead.

The post Gratitude in a Difficult Year appeared first on MintLife Blog.

Source: mint.intuit.com