9 Ways to Support Small Businesses Without Breaking the Bank

We all have our favorite small businesses, including our go-to date night restaurant and favorite thrift store. These places serve more than great food and looks — they build jobs in the community, put children through school, and are the realization of your neighbor’s dream. 

These stores are built on hard work and love, and supply some of the best quality products you can find. Small businesses are a great sign of a thriving economy, but they’re also the first to suffer from economic downturns, like 2020’s COVID-19 recession. This is why it’s more important than ever to find ways to support your community’s businesses.

There are many reasons why small business success is vital. Not just for the economy but for our communities. That’s why Small Business Saturday (November 28) is one of our favorite times of the year, and why we collected these ways you can support small businesses without breaking the bank (or leaving the house!).

Shop Small Businesses

Shopping small is the easiest way to support community businesses and clear your holiday list. Shopping locally doesn’t have to drain your wallet, either.

Small businesses generate 44% of U.S. economic activity.

1. Skip the Hallmark Card and Support a Local Artist

Cards are a classic gift for any and all celebrations. They’re small, affordable, and easy to personalize. This year skip the grocery store and see what artists you can support while still getting beautiful and unique gifts for your family and friends. 

Most cities will have galleries, boutiques, and even tourist shops that display locally printed and designed cards to choose from. If you don’t have a shop near you, you can browse thousands of creators on Etsy to find the perfect design for each of your loved ones. 

2. Send Gift Cards

Gift cards are perfect for acquaintances, long-distance giving, and little acts of kindness every now and then. Instead of collecting Amazon and Starbucks cards, see what your local spots have to offer. 

Most restaurants and stores offer a gift card option, and you don’t have to waste the plastic! Send your gift via email to anyone, anywhere. So go ahead and thank your first mentor for their glowing reference with a gift card to their favorite coffee shop. 

3. Shop Throughout the Year

It’s true that handmade products can get pricey, but you’re ultimately paying for quality. If you’re already pinching pennies for the holiday season, start thinking about next year. Buying gifts for loved ones as you find them throughout the year is the best way to collect beautiful gifts without using credit. Plus, small businesses can use the boost year-round. 

Show Support From Home

Mockup showing someone fill in an instagram story template with favorite shops.

Download button for instagram story template.

Most of us have a budget that prevents us from buying a new wardrobe every month and eating out every weekday, so it just isn’t feasible to buy from all of our favorite local artisans all of the time. That doesn’t mean you don’t love them, you’ll just have to get creative to show your support from home. 

4. Share Your Favorite Products

When you do buy something new, take a photo! Sharing your favorite finds online and tagging the store is a great way to promote their products and quality to your friends and family. Even if you’re not buying, sharing a wishlist or their newest product could earn them another sale or new followers. 

“I think people forget that their voice has influence, whether they are a huge celebrity or a humble stay at home mom. It’s amazing just what one post can do for small business.” — Autumn Grant, The Kind Poppy

5. Write a Review

You should let the world know when you find a shop you love. From Google and Yelp to a company Facebook page, leave a review to let others know they’re in good hands. Positive reviews are some of the best tools businesses have to convert sales. 

“These types [local] of businesses live and die by word of mouth. Their reviews are everything to them. Now that everyone can look up the average rating of a business or service, it’s vital for businesses to collect positive, honest reviews.” — Dan Bailey, WikiLawn Lawn Care

If you do leave reviews, detailed thoughts and photos perform the best. These give the consumer plenty of information and help your review seem authentic. Plus, reviews can help platforms like Etsy and Google know the business is valued. 

6. Refer a Friend

Tell your friends when you find a new shop or service and share the love. Your friends trust you and likely have a lot of shared interests, so this word of mouth is a great way for businesses to earn customers. 

“A referral is the single best compliment to a business owner. Trust me.” — Brian Robben, Robben Media

If you have friends and family from out of town you may also want to keep your favorite businesses in mind for when they visit. Keep a list of local restaurants, cafes, services, and shops that they can’t get anywhere else and take your friends on a local tour. 

Keep in Touch

Businesses have more ways than ever to keep you in the know, so make sure you’re subscribed to keep in touch! Newsletters and social media are a good way to keep your local faves and their promotional offers top of mind. 

Mockup showing someone filling in their wishlist on instagram.

Download button for holiday wishlist instagram template.

7. Sign-up For Newsletters

Most businesses send regular emails to notify you and other customers of their store details and deals. Newsletters are great ways to find coupons, sales, and new items you’ll adore. Just subscribing isn’t enough, though. Make sure you actually read their news and whitelist the email so you never miss a thing. 

8. Follow and Interact With Their Social Channels

Social media is another easy way to stay in the know; it can also organically promote a business. When you follow a business, platforms learn more about who else may be interested in their offers. Stay active and like and comment on their posts, too, to increase their visibility and trust with other shoppers. 

9. Swing By the Shop

Ultimately, the best way to support a business is to stop by and visit. You never know when something will catch your eye, and it’s a great way to share your find with friends. You may also get the chance to talk with the owner and learn more about the business while sharing your support. 

“Drop a note to them of encouragement. Tell them why you love them and what they mean to you and the community…We’ve been absolutely floored when people have taken time out of their day to write us a note, telling us how much they like us/our product.” — Meaghan Tomas, Pinch Spice Market

No matter the product or service, small business owners will appreciate hearing that you love their shop and can benefit from your support. Tag a friend, buy a gift card, or write a review to help your favorite stores without busting your budget. 
Small Business Administration | G1ve 

The post 9 Ways to Support Small Businesses Without Breaking the Bank appeared first on MintLife Blog.

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NYC Noise Complaints Increase 279% in Just 4 Months

Even Americans who haven’t visited know that New York City never sleeps. Endless streams of people on the street and taxi cabs clogging the roadways are just part of the ceaseless movement in the city. With a population nearing nine million people, New York City always has something going on within its five boroughs.

With all the commotion, it’s safe to say that New York City could be one of the loudest cities on earth. However, it seems that New Yorkers are getting tired of the noise more than usual this year. From COVID-19 lockdowns to widespread protests, New York City has become quite chaotic lately — is this the cause of the increase in noise complaints?

Methodology

We analyzed data from NYC OpenData, which includes a database of 311 calls placed within the city. We looked at noise complaint calls placed from February 1, 2020, to June 30, 2020, and from February 1, 2019, to June 30, 2019.

We also used available population estimates from the U.S. Census Bureau to weigh noise complaint call data in relation to the population of each New York borough: The Bronx, Brooklyn, Manhattan, Queens and Staten Island.

Noise complaints rise 106% in one year

a line graph showing an increase in new york city noise complaints from 2019 to 2020

It’s no secret that New York City is a noisy place –– the bustling streets and never-ending traffic jams create quite the cacophony of sound. However, it seems like residents are complaining about noise more than ever, especially since last year. Total complaints more than doubled from this time last year, increasing by 106 percent. 

Here’s a breakdown of the data between 2019 and 2020: 

Month 2019 2020 % Change
February 26,839 27,781 3.51%
March 33,567 37,396 11.41%
April 39,059 39,373 0.80%
May 40,339 77,628 92.44%
June 58,845 105,240 78.84%

Noise complaints increased by over 106 percent from 2019 to 2020 (within the measured time period). The city also saw a 97 percent increase in complaints from the beginning of April to the end of May 2020, marking the largest jump in noise complaints so far this year. These increases paint a striking picture of the considerable changes in city life over the last several months.

COVID-19, lockdowns and protests in NYC

an illustration showing a 279% increase in total noise complaints in New York City from February to June 2020

The beginning of March marked the start of quarantines, lockdowns and panic over the COVID-19 pandemic. With such a huge population density (27,000 people per square mile), New York City quickly fell into chaos as the virus spread through the city –– as of June 30, there were over 212,000 confirmed cases of COVID-19 in New York City alone.

Quarantines and lockdowns within the city meant millions of people began working from home. With so many now at home from 9 a.m. to 5 p.m., it’s no surprise that New Yorkers had more to complain about when it comes to noisy neighbors and the sounds of city traffic. The data reflects this timeline perfectly, showing a difference of nearly 10,000 additional complaints logged in March (compared to February).

The end of May 2020 came with a new noise in New York City: protests. This unrest was widespread across New York City, with protests in all five boroughs. The sheer volume of these protests can be seen clearly in the data we analyzed. From the beginning of May to the end of June, noise complaints increased by 79 percent. Additionally, complaints of “loud talking” more than doubled from the beginning of April to the end of May, about the time when the protests began.

Battle of the boroughs: Who complains the most in NYC?

Despite having a smaller population than other boroughs, The Bronx has logged the most noise complaints in 2020 so far –– a total of 81,869 complaints logged from February to June.

Because populations differ across the five boroughs, we divided each borough’s total complaints by its respective total population to find comparable percentages.

Borough-specific data is below:

  • The Bronx: 81,869 total complaints (6 percent of the population)
  • Manhattan: 74,661 total complaints (5 percent of the population)
  • Brooklyn: 73,899 total complaints (3 percent of the population)
  • Queens: 49,469 total complaints (2 percent of the population)
  • Staten Island: 6,635 total complaints (1 percent of the population)

A borough rich in local culture, The Bronx has been called the birthplace of hip-hop and salsa, is home to Yankee Stadium and boasts one of the most diverse populations in the city. This diversity could be related to a higher volume of noise complaints, especially since a 2017 study published in the Environmental Health Perspectives Journal determined that neighborhoods with higher poverty rates and larger minority populations experience more noise pollution than other neighborhoods.

New York City explodes with fireworks

From the beginning of April to the end of June this year, complaints about illegal fireworks increased by a staggering 283,595 percent –– only 19 complaints were logged in April, while complaints in June totaled 53,902. Brooklyn is seeing the majority of complaints about fireworks, with approximately one in three complaints originating from the largest of the boroughs.

Fireworks are the second most complained-about noise in New York City from February to June, with loud music and parties taking the first place prize for the most complained-about noise (157,823 total complaints during this time period). With this in mind, it’s important to note that 311 OpenData categorizes these complaints in their own section, rather than grouping them with other noise complaints.

Here is a breakdown of the noises New Yorkers complained about the most in June 2020: 

  • Loud music and parties: 73,238 complaints
  • Fireworks: 53,902 complaints
  • Traffic: 10,795 complaints
  • Loud talking: 7,213 complaints
  • Construction: 2,014 complaints

While summer fireworks in New York City have always been present, this year is definitely unique. The unusual volume of fireworks has raised many conspiracy theories among New Yorkers, with some claiming the government is using the fireworks to desensitize the public to “war-like sounds.” Others claim the police are using the fireworks as a punishment for the recent protests, while some say New Yorkers are simply bored in quarantine.

Whatever the cause of the fireworks, they are wreaking havoc across the city. Countless residents have been hospitalized with firework-related injuries and the city government has created a police taskforce to curb illegal firework activity, with police donning riot gear and arresting anyone believed to be involved.

New York City has always been loud, but 2020 seems to have turned up the volume in the city. Noise complaints are at an all-time high with no end in sight. If you’re living in New York City this summer, there are easy ways to soundproof your home.

Sources

U.S. Census Bureau | New York City OpenData: 1, 2 | Gothamist | The Atlantic

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