5 Best Ways to Promote Your Small Business in 2021

As a small business owner, you may have a tough fight when it comes to standing out. Not only are you competing against other small businesses in your field, but you’re also competing against bigger corporations. And those big businesses have a more national reach and have the necessary cash to better promote themselves.

Do not lose hope just yet, however. There are a number of alternative options and ideas to make you, as a small business owner, stand out among your competitors. Also, it always helps to get some financial expertise on your side. So, consider working with an experienced financial advisor.

1. Engage in Social Media.

Big and successful businesses have the capital to promote themselves through advertisements and other marketing channels. But small businesses may face challenges to obtain financing to market themselves. So, for small businesses, the idea is to have a strong social media presence.

Not only is it free, also there is a personal touch that comes from operating a small business that big corporations may often lack. There are many social media platforms to market yourself (i.e, Facebook, Instagram, LinkedIn, Tik-Tok, YouTube, just to name a few). So, post regularly on these platforms and respond to people’s comments.

2. Start A Podcast.

Just like marketing yourself through online platforms can be rewarding, starting a podcast is also a good way to promote your small business. Talk about the subjects that people seek out when they need a solution to a problem. People will then see you as an expert in your field. That in turn can provide you with more leads and marketing opportunities.

Get Matched With 3 Fiduciary Financial Advisors
Managing your finances can be overwhelming. We recommend speaking with a financial advisor. The SmartAsset’s free matching tool will pair you with up to 3 financial advisors in your area.

Here’s how it works:

1. Answer these few easy questions about your current financial situation

2. In just under one minute, the tool will match you with up to three financial advisors based on your need.

3. Review the financial advisors profiles, interview them either by phone or in person, and choose the one that suits your’ needs.

Get Started Now>>>

3. Get Featured in Your Local Newspaper.

One of the best ways to get your name out there is to get featured in your local newspaper. This can be done for free or at a very low cost.

4. Establish a Good Relationship in Your Community.

It’s a good idea for a small business to establish a good relationship in their local community. If people always see you face-to-face in the community at charity events, or networking events, they are more likely to trust you and your product. Also, having a good relationship with your local bank will also help as you may one day want to ask for a business loan.

5. Apply for a Business Loan.

Lastly, consider applying for a small business loan. A small business loan can be a solution to your marketing strategy. It can help pay for your advertising cost without dipping into your own funds.

There is a challenge, however.

Many lenders require small businesses to have been in business for a number of years or to be making a minimum amount of revenue before they will lend any money. That is because these lenders want to make sure you will be able to pay off the loan, as many new businesses do not succeed.

So, do your shopping as there might be lenders that do not have any requirements at all. Before you start the process of applying for a small business loan, it’s a good idea to work out if you can afford it in the first place. 

Hire a Pro: Develop Your Financial Strategy

You can talk to a financial advisor who can review your finances and help you reach your goals. Find one who meets your needs with SmartAsset’s free financial advisor matching service. You answer a few questions and they match you with up to three financial advisors in your area. So, if you want help developing a plan to reach your financial goals, get started now.

The post 5 Best Ways to Promote Your Small Business in 2021 appeared first on GrowthRapidly.

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The 5 Best Eye Shadow Palettes

Woman using best eye shadow palette

Just because you’re going out less frequently doesn’t mean you have to let your eye shadow game slip. I mean, you want to glow like a goddess on those Zoom meetings, right? And now you have plenty of time to perfect your look and find new colors to make your eyes pop.

You know your go-to colors, sure, but why not try something fun and new? Here are some excellent eye shadow palettes that offer a wide range of shades and won’t break your budget. (See also: The 5 Best Stay-At-Home Beauty Essentials)

Top 5 Eye Shadow Palettes

Lamora Nude Eye Shadow Palette

The Lamora Eye Shadow Palette in nude is a best-seller for a reason. It was created with high-quality ingredients into a waterproof cream formula. In order to enhance the wearer’s natural beauty, this palette offers 16 rich colors from rose gold to dark brown. The palette comes in a sleek case that’s small enough to take on-the-go. 

It includes a message inside that says "Be Your Own Kind of Beautiful," which is a reminder we all need, and it’s backed by over 9,500 five-star reviews on Amazon.

Currently $15.95 at Amazon.com

UCANBE Twilight and Dusk Eye Shadow Palette

The UCANBE Twilight and Dusk Eye Shadow Palette includes 18 incredible shades — 10 matte, seven shimmer and one metallic glitter colors that will make your eyes catch everyone else’s. All shades are waterproof, easy to blend, safe for sensitive skin, and has not been tested on animals. With the wide range of colors, you can easily take your look from day to night.

This palette is also backed by over 1,500 five-star reviews on Amazon.

Currently $9.98 at Amazon.com

L.A. Girl’s Beauty Brick Eye Shadow Palette

L.A. Girl’s Beauty Brick Eye Shadow Palette is the ideal palette to take on-the-go because of its magnetic case, double-sided applicator, and mirror so you can apply your shadow wherever you are. It has 12 highly pigmented nude shades featuring smooth mattes and dimensional shimmers. You can create a look for every occasion using the double-sided brush to contour, line, and highlight your lids.

It also has over 5,000 five-star reviews on Amazon.

Currently $6.99 at Amazon.com

Beauty Glazed Shimmer Eye Shadow Palette 

The Beauty Glazed Shimmer Eye Shadow Palette offers 15 gorgeous colors in a long-lasting formula that you’ll never want to take off. It’s waterproof too, so no need to worry about the weather interfering with your look. From light pinks to bold blues, this palette is bound to make your eyes pop.

And it’s backed by over 2,000 four-star reviews on Amazon.

Currently $9.99 at Amazon.com

SHANY Bold and Bright Eye Shadow Palette

If you want a complete palette to meet all of your makeup needs, the SHANY Bold and Bright Eye Shadow Palette is it. This palette has 120 bold colors to match every item of clothing in your closet, every mood, and every occasion. Each color is highly pigmented and won’t smudge. Whether you’re a beginner in eye makeup or a polished veteran, this palette will be your new favorite makeup item.

It’s backed by outstanding online reviews, including over 1,000 four-star reviews on Amazon. 

Currently $17.96 at Amazon.com

And those are our recommendations for the best stay-at-home kitchen essentials. As always, be sure to check Wise Bread’s Buying Calendar to learn when and how to buy just about anything!


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